Apple Ramps Up Wireless Charging Ambitions

Joshua Bennett
October 26, 2017

PowerbyProxi will continue its "growth in Auckland and contribute to the great innovation in wireless charging coming out of New Zealand", its founder and CEO, Fady Mishriki, said in a statement. It's possible, then, that Apple could use PowerbyProxi to enhance iPhone charging. Apple mostly silenced those critics last month, when it unveiled the iPhone 8, iPhone 8 Plus, and iPhone X, which all come with wireless charging. The tiny startup has developed a technology called Proxi-Module, a wireless charging modules that can adapt and integrate into a wide variety of products. In a nutshell, it's a mixture of a decade expertise in wireless charging expertise that goes behind cellular phones that Apple company has bagged. Riccio further stated that Apple is keen to deliver truly effortless charging to most locations and more customers across the globe. Would you like to see a wireless charging laptop or tablet in the near future? The iPhones use the same Qi wireless-power standard as Samsung's Galaxy devices.

With regards to the takeover, Mishriki has stated, "The team and I are thrilled to join Apple".

The firm's expertise, which includes 50 staff, more than 300 patents and a range of charging devices, is sure to support Apple's wireless charging efforts. Apple's AirPower would be capable enough to charge any glass-backed iPhone and Apple watch along with AirPods earbuds, notes The Verge.

In addition, with PowerbyProxi's expertise, it could also allow Apple to offer much larger pads that could quickly charge multiple and larger consumer devices, like laptops. Apple had also introduced AirPower, which essentially is a charging mat which can be used to charge any of its latest devices simultaneously.

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