Amazon buys rights to 20 Premier League games a season

Toby Graves
June 8, 2018

The giant online retailer will show 20 Premier League matches a season for three years, starting from the 2019/20 season.

"The Premier League is the most-watched sports league in the world", said Jay Marine, vice president of Prime Video in Europe.

Specifically, the vast online retailers will show one entire round of midweek matches in early December and one round of matches over the Christmas bank holiday.

BT Sport has purchased the other remaining rights package.

BT won the rights to show an additional 20 matches a season for 90 million pounds ($121 million), taking its total to 52 games at a cost of 975 million pounds for three years.

The matches will be streamed via Prime Video UK at no extra expense to Prime subscribers, which otherwise costs £7.99 a month or £79 per year. Sky Sports remains dominant in the market, but the balance is shifting.

Amazon is no stranger to live sport.

That said, it's not quite as good of a deal as the recent Champion's League final, which was streamed for free through BT's YouTube channel.

The Amazon deal is good news for the EPL, which will welcome competition after the value of its main rights packages fell this time.

In future less of your Premier League viewing habits will be satisfied through a standard Sky Sports television subscription.

There is an expectation that Premier Sports may now look to do a deal with one of the major television providers to ensure the games they have the rights to attract the biggest possible audience, with the shake-up in television rights also affecting the United Kingdom market.

The Premier League is easing into doling out fixtures to streaming video.

The Sky/BT duopoly of Premier League football has come to an end.

Analyst Paolo Pescatore at CCS Insight said the Premier League would be delighted to have secured a leading online giant as a partner, but it was a headache for fans who would need to sign up with another provider. In his annual letter to shareholders this year, Amazon's chief executive, Jeff Bezos, disclosed that 100 million people around the world had Prime subscriptions.

The bix six clubs - Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham - managed to get the necessary 14 votes out of the 20 to agree that from 2019/20, any increase in the current worldwide rights package, will be distributed according to league position and not equally distributed between all 20 clubs as it has been up to now.

The Premier League have also released details of the rights deals for the Republic of Ireland.

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