Amazon's new Fire TV Cube controls your home and your television

Toby Graves
June 8, 2018

This means that it's possible to ask Alexa on the Cube to "tune to CBS", prompting it to send commands to the cable box and switch to that channel. However the Fire TV Cube benefits from its built-in speaker, far-field voice control of TV and compatible smart devices in your house, Ethernet adaptor provided in the box, and double the built-in storage (16GB). "And, it's just the beginning".

"We believe voice makes it easier for customers to control their entertainment systems and watch the TV and movies they care about", Amazon Fire TV VO Marc Whitten said in a prepared statement.

Amazon has announced another twist on the Fire TV in the form of the Fire TV Cube.

Amazon's Fire TV Cube is available to pre-order for $119.99.

Lucky for those Prime content addicts, the technology goliath with a rainforest name has released the Fire TV Cube, a shiny, slab-sided device that combines a Fire TV dongle-on-a-leash with an Echo Dot smart speaker, and adds in an infrared emitter as the cherry on top. So it sits there waiting for voice commands even when you're not using the TV.

Amazon has launched the Fire TV Cube in the USA, with pre-orders starting immediately.

As a style assistant, Alexa can help you pick between two outfits, organize closets and check your wardrobe. It's Amazon's answer to the Apple TV, the Roku Ultra, and other high-end streaming devices.

The new $120 streaming box, which launches on June 21, is similar to the "Pendant Design" Fire TV that Amazon released past year, with the same processing power and 4K HDR video support. Advanced beamforming technology combines the signals from the individual microphones to suppress noise, reverberation, content now playing, and even competing speech to make sure Alexa clearly hears your request, even next to your TV.

The Fire TV Cube will be an interesting test for full-blown streaming boxes, which have fallen out of favor as most consumers opt for cheaper streaming dongles that can fit behind a television.

As smart and useful as our TV sets have gotten, how we interact with them remains quite dumb. It also supported voice and visual input, though in a more rudimentary form than Alexa's more developed set of skills. Since its powered by FireOS, you can also install thousands of other apps from the Appstore.

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