Instagram: Time to Tune in for Some IGTV

Toby Graves
June 21, 2018

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IGTV will let all users be a creator and let them upload vertical videos through Instagram's app or the web.

According to TechCrunch, Instagram at an event launched the IGTV app that allow users upload up to an hour-long video, as against the previous one-minute length video post. "We are re-envisioning mobile video with a new standalone surface that features longer videos and easy discoverability through channels, all in a vertical format that sits upright, in the palm of your hand".

Instagram also announced that it now has a billion monthly active users, up from 800 million in September.

Instagram chose to build a standalone property, because longer videos are not something people typically want on the main app, where videos are limited to 60 seconds.

Systrom expects that eventually there will be no time limits on videos in IGTV. As with any social platform, videos can be liked, shared, and commented. The company at an event in San Francisco announced that creators can now upload up to an hour long videos, which was previously limited to one minute.

"Longer vertical video on Instagram makes it even easier to get closer to your audience and be discovered by new people."

Product manager Ashley Yuki told the event that IGTV "is an open platform from day one, so everyone can become a creator".

For weeks, creators had early access to IGTV so that when it launched on Wednesday there already was a library of videos, Systrom says.

Instagram also takes up some space on their official website unveiling the new IGTV on how this impacts businesses, as it leverages its huge user base.

Facebook, the company, wants to keep giving people reasons to use its properties while finding more ways to serve advertisers.

Since then it has become a strong engineer of growth for Facebook in terms of users and ad revenues.

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