Netflix testing higher-priced ‘Ultra’ subscription plan

Toby Graves
July 5, 2018

Per a report from Polygon, the company is now testing out a new "Ultra" subscription tier for its users. The only difference appears to be that it supports High Dynamic Range (HDR) while all other plans on Netflix don't support the feature anymore according to the listing.

First revealed by the Italian publication Tuttoandroid, Ultra joins the existing Base, Standard and Premium tiers.

Netflix is reportedly planning to introduce a new tier of service called "Ultra". Some people who were now subscribed to the Basic, Standard and Premium plans were unaffected. Users will also get 4 4K streams when paying for this plan, and be able to use Ulta HD video on capable televisions and devices. If the new Ultra plan is launched, there could be a price hike of around $6, as pointed out by 9To5Mac.

Whenever Netflix raises the price of its subscription plans - and this happens every few years - we keep hearing about disgruntled users ready to leave the service because of the price increase. Some users who are subscribed to the Standard "HD" plan were also restricted to a single stream, according to Phone Arena. The three tiers available now are Basic, Standard, and Premium, with Premium costing subscribers $13.99 per month. Time will tell whether Netflix decides to make any official changes to its pricing structure and roll them more widely.

A company spokesperson, Smita Saran, confirmed the testing of the new tier to CNet.

Netflix is yet to announce the new feature officially, so drop your pitchforks for the time being. The company said that they are "testing slightly different price points and features to better understand how consumers value Netflix" and the option is only being shown to some European consumers. The more widespread changes seem to be a more likely scenario to differentiate the new Ultra subscription.

Other reports by

Discuss This Article