Apple debuts the redesigned Watch Series 4

Joshua Bennett
September 13, 2018

If you aren't going to be in attendance and would like to watch the event, you're in luck, as Apple will be streaming it live. On top of that monitoring capability, Apple augmented the optical heartbeat sensor of the Series 4 Watch with an electrical heartbeat sensor that's capable of producing detailed electrocardiograms of the user's heartbeat. The watch is 30-percent larger on its face (40mm and 44mm) and thinner front-to-back.

The new watch is an update to last year's version, the Apple Watch Series 3, and its display is now 30 per cent larger with rounded edges.

The Digital Crown now gets haptic feedback that helps navigate easily in apps like Calendar and Podcasts.

More complicated Apple Watch facesLook at all those options!

United Kingdom pricing for Series 4 to follow.

The smartwatch features the new Apple S4 SoC which contains a 64-bit dual-core processor and a new GPU, with up to two times faster performance when compared to the Series 3. If you've been immobile for one minute after the fall, the Watch will automatically call emergency services and send your location to your emergency contacts, Williams added.

There's also a focus on detecting heart anomalies. These new health features will be available for U.S. customers later this year. Apple even brought the American Heart Association's president and practicing cardiologist Ivor Benjamin on stage to tout the feature and its ability to evaluate your heart and find risks to possible heart issues.

Apple said the new fall detection feature "Requires a tremendous amount of data and analysis". Battery life remains the same. If a device can't make it through the day, then it's a huge pain. However, Apple's total share of the smartwatch market dipped, down from 43% to 34% during the first quarter of this year, indicating the smartwatch market overall has become more crowded and competitive. Of course, your mileage may vary.

The display uses LCD technology (like in the iPhone 8 and previous models) rather than OLED-although Apple says the newly developed Liquid Retina LCD display features improved colours and picture quality.

Williams described the latest Watch as an "intelligent guardian of your health", noting that Apple got clearance for the ECG app from the U.S. Food and Drug Administration, the first of its kind. Nevertheless, let's not overlook them. This has the knock-on effect of reducing the starting price of the Apple Watch Series 3 to $279, around £213. To talk to Siri, you just have to lift your wrist. The displays push closer (but not right up to) to the edge of the case, matching its curves.

The Apple Watch Series 4 will start at $599, and the 4G version will cost $749.

Apple introduced on Wednesday (Thursday in Manila) a fourth generation of the Apple Watch with a major redesign - and a series of features created to improve its performance as a medical and health device.

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