Apple's low-priced iPhone XC might launch in 'limited quan

Joshua Bennett
September 11, 2018

The trailer shows both iPhones carrying the same design as the existing iPhone X, though it does show them in Gold color in which they look quite stunning.

"There is nothing in their product line-up that isn't working for them in the premium segment of the market, so there is no imperative for them to break that mold", NPD analyst Stephen Baker said of Apple likely sticking with modest improvements in new iPhones this year. The first is the nomenclature.

Apple CEO Tim Cook is expected to announce a new set of iPhone Xs on Wednesday at the company's underground Steve Jobs Theater in Cupertino, California.

The Apple Watch has been a slow burn for the company, but has steadily grown in sales becoming a small but important part of Apple's sales shipping 3.5m devices in Q2 2018 according to data from Canalys, but still dwarfed by the 41m iPhones shipped in the same time period.

However, if you were to skip the announcement altogether, you would miss one of the more interesting launches in recent years. The iPhone Xr is going to be too cheap to include the cutting-edge technology, and there's no space to incorporate 5G modules into something the size of the existing iPhone X.

The new software typically becomes available each fall, which means Apple will nearly certainly announce official release dates for each operating system at its event on September 12.

Although less likely, Apple may also launch new versions of its iPad Pro range.

The next-generation iPad Pro could a look like the iPhone X, shrinking down the bezels further and losing the home button. Now a presentation slide of the Chinese mobile phone operator, China Mobile, brings a number of new names into play. According to 9to5Mac, the slides give a price in Chinese Yuan for each of the three primary iterations of the successor to the iPhone X lineup, ranging from 5888 Yuan for the iPhone XC to 8388 for the iPhone XS Max.

Apple may throw a wrench in its usual iPhone naming scheme by using letters (and Roman numerals) instead of numbers.

The iPhone might be the last holdout when Apple continues to switch devices to USB-C this Fall.

For more on everything we're hoping for and everything that's expected, check out CNET's full preview of Apple's upcoming iPhone event. Of course, there's always the possibly of a shocking "One more thing", but true shocks are no longer easy for Apple to pull off. The company faced development challenges, but plans to launch it as soon as this month, Bloomberg News reported earlier this year.

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