Google Play Movies & TV Will Upgrade Certain Titles to 4K for Free

Toby Graves
October 26, 2018

Google has also announced that UHD movies from the Play Store will soon be cheaper than they have been.

The average price of 4K films on Google Play is now lower than before.

The company will no longer charge extra for 4K content.

As Apple did during the launch of the 4K version of Apple TV, Google has automatically upgraded all supported movies on its Play Movies & TV store.

When 4K titles are available from participating Hollywood studios, Google Play will upgrade any past SD and HD film purchases so they can be streamed in 4K.

Worth noting: Not all movies are available in 4K. A handful of those titles can also be rented in 4K for £6.99. It's all on us, just open the Play Movies & TV app and we'll let you know which titles have been upgraded. Starting today, it has reduced the price of many 4K titles below $20. Additionally, Google is working on 4K support for LG TV as well. If you like to watch movies at higher resolutions and have a 4K capable display then this is something that you should take advantage of. It is possible you can now get a 4K version of that movie for free according to a report from 9to5 Google.

We think watching in 4K should be a no brainer, so we're continuously working to make that a reality.

If you want to check out which of your movies have been upgraded for free, there should be an "upgraded to 4K" filter in the Play Movies & TV app. "And it doesn't stop here, we'll continue to make improvements so you can sit back, relax and enjoy your favorite movies, whenever and wherever", added Serridge.

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