Apple's AirPlay and iTunes coming to smart TVs this year

Toby Graves
January 9, 2019

It'll be interesting to see how this plays out, given that Samsung smart TVs run on the company's own Tizen OS and will likely require a new iTunes app to be built for the platform from scratch.

Apple (AAPL) is not known for sharing.

Apple hasn't announced it yet, but it's largely expected to launch a TV service that combines free and paid content later this year.

"Samsung has made numerous failed moves in video services, while Apple is still seeking to crack the TV landscape", he said.

Clearly this is quite the deal of Samsung and Apple with the likelihood of a lot of money changing hands for access to be allowed. Instead of creating its own TV, Apple has chose to forge partnerships with established, popular TV makers, with Samsung, LG and Vizio all set to support Apple features later this year.

Apple and Samsung are two technology stalwarts that have traditionally maintained a rivalry over the past number of years, due to their similar target markets and device strategies.

Vizio today announced that select models of its Smart TV sets will soon pick up support for Apple's HomeKit platform for the connected home and the AirPlay 2 media-streaming protocol.

Apple's services business, which includes iTunes as well as the App Store and Apple Music, is becoming vitally important to its growth as sales of the iPhone decline.

For Apple's streaming services to flourish, the company has to look beyond Apple TV, which has struggled to compete in the living room with Amazon, Roku, Google (GOOGL) and TV manufacturers.

Control your TV from iPhoneLastly, Apple said that you will be able to control Airplay 2-compatible TVs from your iPhones lock screen and control center. As AirPlay 2 devices, the TVs will show up as screens to which content can be sent on iOS and macOS, just like an Apple TV or AirPlay speaker.

"Revenue outside of our iPhone business grew by nearly 19% year-over-year, including all-time record revenue from services, wearables and Mac, the chief executive, Tim Cook, wrote in a letter to shareholders". A partnership with Samsung could help it get that service in front of more eyeballs, including people who might not own Apple phones or tablets.

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